The SEO landscape is dynamic. Some things stay the same, while other things continue to change. As we start a new year and decade, our SEO Expert, Grayson Kilmer, highlights his top three SEO trends for 2020:1. Zero-click searches are the new normal.Users are finding information in the search results without ever needing to click on the page […]
Category: Insight
The Healthcare Consumer – Retail & Healthcare Crossover
I recently read the article “There are no consumers in Healthcare, get over it.” by Dr. Jordan Shlain as well as a Forbes article by Dr. Robert Pearl titled “Are you a Patient Or A Healthcare Consumer?”. You should read both. They both offer excellent perspectives that challenge or at least question the concept of […]
5 Healthcare Marketing Trends to Expect in 2019
1 – Expect a Rise in Voice-Activated Searches in 2019 According to a recent study by MindMeld, voice search has grown substantially over the last six months. This may seem like a daunting trend to partake in, however, through common optimization practices, you can still make sure you’re showing up when people are using key […]
Why Promoting Your Medical or Physician Group Is Always A Good Thing…
As Healthcare Marketers, you are tasked with streamlining marketing, branding and advertising efforts to ensure maximum exposure and ROI while keeping key stakeholders happy. You’re asked to do more with less, to make sure that you are promoting the necessary service lines, locations/facilities and specialty programs. So, what is the common denominator for virtually everything a health […]
GIFs…They’re (Probably) Not Going Away
This Is Our Year… 2018 has been dubbed the year that we (advertising folks that is) will finally start taking risks, both in life and in advertising. With the incredibly cluttered world of advertising and messaging, all of which are clamoring for attention, risks are the only way your product, service or work will stand […]
See Beyond February…Why Heart Month Isn’t the Best Time to Run a Heart Campaign
If you’re like most delivery systems, with far too many service lines, and far few too many marketing dollars, you probably look to February to push your cardiology services across various platforms, and we can’t blame you. You’re likely getting pressure from leadership, and they want to go all out, within budget of course, during […]