St. Maarten Medical Center

A History of Healing

What We Did.

  • Creative Development
  • Video
  • Internet Advertising
  • Print Advertising
  • Collateral
  • Social Media
  • Photography

St. Maarten is a beautiful Caribbean island that has the distinction of being the smallest island divided between two nations–France and the Kingdom of the Netherlands. St. Maarten Medical Center has been serving the Dutch side of the island for a quarter of a century. K2MD Health recommended using the 25th anniversary as an opportunity to share stories of hope, care and commitment to the island’s patients and visitors.

The campaign icon was designed to unify the program and quickly remind viewers of the hospital’s 25 year history of serving the people of St. Maarten.


Engaging photos and stories of real people, real life drama and the caring nurses, physicians and staff at St. Maarten Medical Center who were there to help, exemplifies our preference of “telling” over “selling” in marketing healthcare services.

Physicians and employees were featured in posters and print ads sharing their passion for healthcare and commitment to the residents and visitors of St. Maarten.

A celebration of the past. A glimpse of the future.

With a very limited budget, short time frame and extremely small crew of two, we produced a 25th Anniversary video looking back at the hospital’s accomplishments and forward to future expansion and improvements.

care is at the core.

Better healthcare brands aren’t about big production and advertising budgets.

They are about making lasting and personal connections with the people in your community and demonstrating compassion and care in everything you do.

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