March of Dimes

Beautiful Benefits... A Branding Bonus!

What We Did.

  • Media Strategy
  • Collateral Design
  • Advertising
  • Radio
  • Out-of-Home
  • Print
  • Online Strategy

The March of Dimes mission is to help moms have full-term healthy babies. And, one of the simplest steps a woman can take to prevent birth defects is to take folic acid (vitamin B9). K2MD Health created a bold campaign that used the beauty benefits of folic acid to motivate young women to take b9 supplements (folic acid). The result: babies have a better chance for a healthy beginning and that’s a beautiful thing.