Lowering costs and increasing members.
For more than 30 years, Lovelace Medicare Plan has been one of the top Medicare plan options in New Mexico. This year, the plan was also expanding its presence into the Tulsa, Oklahoma market. K2MD implemented a cross-platform campaign in both markets that included simple messaging that promoted key plan benefits. Embracing a “less is more” media buy, the campaign utilized 15-sec TV spots, single color print ads, and 30-sec radio to increase frequency during the enrollment period by over 40% from previous campaigns.