BSA Health System

Lead the Brand Conversation

What We Did.

  • Strategic Planning
  • Creative Development
  • TV Advertising
  • Radio
  • Media Planning / Buying
  • Photography

We have a philosophy that you can’t manage what people say and think about your brand if you don’t join the conversation. BSA Health System is a standout healthcare brand with an excellent reputation for delivering exceptional, compassionate care to the residents of the Texas Panhandle, but they had not focused on sharing the amazing work they do with the people they serve. K2MD Health created a series of four television spots that captured the spirit of the brand while sharing some of the system’s award winning capabilities with the community.

Healthcare is a deeply personal experience that becomes an incredibly powerful story when shared by the patient themself. This emotional connection to real life is both moving and touching as well as a testament to the healthcare heroes at BSA who help people through these life-changing moments everyday.